Starting Tuesday, Gov. Scott Walker will be selling Foxconn to every corner of Wisconsin.
Walker’s campaign is set to air four unique ads touting the state’s deal with the Taiwanese electronics manufacturing company, focusing on the impact of the project in each region being targeted.
The ads — which put the number of Walker’s TV spots for the 2018 into the double digits — will air on television in western Wisconsin, central Wisconsin and the Green Bay area. Another ad will air in the Milwaukee media market in southeastern Wisconsin, where Foxconn plans to build a 20 million-square-foot campus in Mount Pleasant. They will also run on digital platforms.
The Foxconn push comes two weeks before voters will select one of eight Democratic candidates to face Walker in the Nov. 6 general election, and about a month after President Donald Trump visited Mount Pleasant to celebrate the project’s groundbreaking. Support for the deal is mixed throughout the state, and almost nonexistent among the eight-person Democratic primary field.
In the last month, Walker, the Wisconsin Economic Development Corporation and Foxconn have announced that the company will expand its footprint to other parts of the state, with working space in Milwaukee, Green Bay and Eau Claire.
The new ads highlight some of those moves, including the Green Bay Innovation Center, and showcases Wisconsin companies that have received construction contracts for the project, including Hoffman Construction of Black River Falls and Merrill Steel of Schofield.
“Foxconn will earn tax credits based on actual investment and job creation. No jobs and investment, no tax credits,” Walker says in all four ads.